Wear What Carried You.
We make clothing for people in the middle of something. Not victory merch — not a verse printed on a blank. Each piece starts with one gospel record and the words people keep saying back to it, made for the person living in that exact stretch right now.
Shop the shirtsFind the one for your season.
One for what you came through, one for what you are still asking for, and one for who you are still becoming. Pick the line you have been carrying.
My Drought Had A Deadline
For the dry season that finally ended, and Who ended it.
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My Faith Talks Back
For the storm you are standing in the middle of.
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You Don't Know What He Brought Me Through
For everything you carried that nobody ever saw.
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Lord Do It For Me
For the prayer you have already prayed and are still waiting on.
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Not What I Used To Be
For the part in between who you were and who you are going to be.
Shop the shirt →A song says the thing you can’t.
A gospel record does something a slogan cannot. It finds people on a Tuesday — in the car, in a parking lot, at 2am — and says the thing they have not been able to say out loud to anybody.
When somebody plays a record on repeat for a month, it is almost never because they like the production. It is because that song is describing their life.
Our founder, Kerry Douglas, has spent more than twenty-five years as founder and CEO of Black Smoke Music Worldwide, the independent label behind Grammy nominee James Fortune, Earnest Pugh, Pastor Mike Jr. and Zacardi Cortez. He is an ASCAP award winner and a Stellar Award inductee.
So we listen before we design. We read what people write when a record finds them, and we build each shirt around the words they are already using for their own season — so it says what you would say, if you could get it out.
Read the full story →Printed to order in the USA
Most of our shirts are printed after you buy them, which adds a few days and means very little goes to waste.
Sizes XS to 5XL
Grace didn’t skip anybody, so neither do we. Sizes vary by design, and every product page lists its exact sizes.
Built to hold up
Heavyweight cotton, and the print is pressed into the fabric rather than laid on top, so it won’t crack off in the wash.
A real person answers
Email olandouglas@gmail.com or call (832) 252-6712, Monday to Friday, 9 to 5 Central.
Wear what carried you.
Somebody around you is in the same season you are, and hasn’t told anybody either. Let them see it on you first.
Shop the shirts